'refresh' Tagged Posts

'refresh' Tagged Posts

The Pause that Refreshes

  In the late 1920s, America’s economy was heading into a depression. Robert Woodruff, Coca-Cola’s president, was looking for a way to set Coke apart from other soft drinks and make it more appealing at a time when people were struggling financially. Life for the individual was getting busier in a more modern world and Woodruff wanted to encourage people to slow down and take time to enjoy Coke and to drink it often. His hope was to make Coca-Cola…